01 — RETAIL & COMMERCEINDEPENDENT CONCEPT
Kairos
A self-initiated storefront for a mechanical watch shop, built around considered browsing rather than volume retail.
( THE WORK )07 SELECTED PROJECTS
Selected websites.Built with intent.
Selected work and self-initiated concept studies, each taken from strategy through to a working build. Every case study makes its status clear and explains the decisions behind the experience.
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( INDEPENDENT CONCEPTS )
Ideas taken all the way.
Self-initiated projects used to explore real audiences, industries, and product decisions in depth.
02 — HOMEWARE & LIFESTYLE RETAILINDEPENDENT CONCEPT
Rowan & Ash
A self-initiated storefront for a curated homeware shop, built to hold six collections and a wide price range without reading like a general catalogue.
03 — PHOTOGRAPHY & CREATIVE PRACTICEINDEPENDENT CONCEPT
Aperture
A self-initiated site for a photography practice, structured as a walk-through exhibition rather than a conventional portfolio grid.
04 — PROFESSIONAL IDENTITYINDEPENDENT CONCEPT
Advocate Dossier
A self-initiated professional record for a law student, structured as a living dossier rather than a static CV.
05 — RETAIL & LIFESTYLEINDEPENDENT CONCEPT
Little Paws
A self-initiated brand and catalogue concept exploring how a home puppy nursery could communicate care, provenance, and availability.
06 — LEGAL & PROFESSIONAL SERVICESINDEPENDENT CONCEPT
Odera & Partners
A self-initiated digital identity for a Kenyan commercial-law firm, designed around authority, discretion, and clear access to counsel.
07 — LEGAL & PERSONAL PRACTICEINDEPENDENT CONCEPT
Amani Kibwana
A self-initiated website concept for an independent corporate advocate, balancing personal access with the confidence expected by business clients.